Hair Featured Brands

Smooth and repair damaged strands with VIRTUE Restorative Treatment Mask. Featuring Virtue's proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three...

Smooth strands and tame frizz with VIRTUE Smooth Discovery Kit - Smooth & Silken. Ideal for dull, frizzy hair, the VIRTUE Smooth Discovery Kit refines, defrizzes and hydrates hair. Color-safe and vegan-friendly, this comprehensive collection allows you to bring your favorite VIRTUE products on...

VIRTUE Refresh Dry Shampoo refreshes and cleanses hair with a simple spray. Give hair a quick refresh with this dry shampoo. The weightless spray soaks up oils and buildup while also depositing restorative Alpha Keratin 60ku®. This patented ingredient nourishes hair by filling in...

VIRTUE Restorative Treatment Mask, Damage Reverse Serum & Healing Oil Trio give hair ultimate repair. This full-size product trio deeply hydrates and restores damaged hair. It features Alpha Keratin 60ku, a patented protein identical to the keratin found in your hair that repairs and...

VIRTUE Recovery Cleanse & Repair Regimen heals damaged hair with keratin. Formulated specifically to repair damaged, unruly hair, this shampoo, conditioner and serum trio restores stressed hair, filling in the cracks that form after receiving damage from heat and harsh chemicals. It also fights...

VIRTUE Scalp Remedy Conditioner brings together scalp and hair care. Harnessing skin care-inspired ingredients, this conditioner nourishes and repairs your hair and scalp. It restores damaged strands with Alpha Keratin 60ku® while using botanicals like Ziziphus joazeiro bark extract to balance you scalp and...

VIRTUE Recovery Discovery Set - Repair & Strengthen offers a simple regimen for hair healing. Harness both daily and intensive healing with this restorative set. Each piece is formulated with Alpha Keratin 60ku®, which hydrates and repairs stressed and damaged hair. The included shampoo...

VIRTUE Scalp Remedy Cleanse & Exfoliate Regimen balances the hair and scalp. Consisting of a shampoo, conditioner and scalp treatment, this Scalp Remedy trio targets impurities on the scalp to reduce flakiness and itchiness while repairing damage with Alpha Keratin 60ku®. These products are...

VIRTUE Frizz Block Smoothing Spray keeps hair smooth and protected. Designed to last through harsh humidity, this spray defends hair against both heat damage and frizz. It fills in cracked cuticles with Alpha Keratin 60ku® while forming a lightweight barrier that defends hair without...

VIRTUE Flourish Mask For Thinning Hair helps hair grow and thrive. On top of supporting your hair's natural growth, this mask also delivers lightweight yet nutrient-rich hydration, leaving hair stronger, shinier and softer. This hair mask reinvigorates tired follicles and prevents breakage so strands...

VIRTUE Recovery Correct Overnight Scalp & Hair Elixir rebalances the scalp and repairs damaged hair. Like skin care for your scalp, this nutrient-rich serum promotes healthier, stronger and more radiant tresses—all while ensuring your scalp remains calm. Suitable for nightly use, its revitalizing formula...

VIRTUE Flourish Shampoo for Thinning Hair cares for the scalp and stimulates healthy growth for fuller-looking hair. Address thinning hair and encourage a more healthy scalp with this advanced shampoo made for women. Patented Alpha and Gamma Keratin 60ku proteins repair damage to strengthen...

VIRTUE Flourish Manta Brush massages the scalp and minimizes breakage. Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the...

VIRTUE Full Discovery Kit - Volumize and Thicken enlivens fine, thinning hair. Get maximum lift with a hydrating kick with Virtue's volumizing and reviving Full Discovery Kit. This 3-piece set comes with Full Shampoo, Conditioner and best-selling Restorative Treatment Mask to boost volume, heal...

VIRTUE Recovery Damage Reverse Serum both reverses and fights future damage, reinforcing hair's strength. This nourishing hair serum revolutionizes hair repair by fighting future damage and instantly repairing damage. Packed with the highest percentage of hair-identical protein, Alpha Keratin 60ku®, this serum instantly repairs...

VIRTUE Flourish Eyebrow Density Booster Serum helps prevent brow thinning and uneven growth. This drug-free, brow-boosting serum helps prevent brow thinning and uneven growth while helping to fill in in uneven patches. Inspired by Virtue's Flourish Density Booster, this eyebrow serum uses proprietary Alpha...

VIRTUE Healing Oil smooths, repairs and protects damaged hair. This lightweight formula infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with VIRTUE's proprietary hair-healing Alpha Keratin 60ku®, plus three super oils and added active vitamins. A first-of-its-kind,...

VIRTUE Full Shampoo, Full Conditioner & Volumizing Mousse Trio volumizes thin hair. Ideal for thin or flat hair, this trio adds volume and density to hair strands. It uses lightweight formulas that build body and shine and leave hair with greater strength and bounce....

VIRTUE Curl Defining Whip hydrates hair while building definition and texture. Enhance the definition of your curls with this moisturizing mousse. Made with Virtue's patented Alpha Keratin 60ku®, it nourishes and conditions while building texture and shine. Baobab seed oil helps hair hold on...

VIRTUE Exfoliating Scalp Treatment detoxifies the scalp of impurities for healthier hair growth. This light, whipped creme treatment gently sloughs away dead skin cells and product build-up for a healthier scalp and hair growth. Formulated with patented Alpha Keratin 60ku® protein, this dual-action scalp...